How effective is the combination of your main product and ancillary tasks?

Our ancillary tasks consisited of a DVD cover and a poster advertising the bands new DVD.

we decideed to use a local band for all of our tasks in out digipak, this was because we knew the memebers of the band, they were easy to contact, and work with amd we wanted to be able to use them in the video, so we could have live footage, rather than using actors to play there parts.

As a group we decided from the begining that we wanted all of our tasks to link. to be able to to theis we wanted a theme to run throught that wasnt just a photo of the same band.

When reaserched into , it became apparent that the band had a type of logo of the union jack. Thi gave us the thort that this will run through as well as the theme fof what we were advertising . we also decided that we would expand on this using the colours red white and blue to interweve with the union jack, and futher linking all the products.

we did alot of reaserch into the venue for shooting the video and ended up filming in a couple of different places, we felt , although not intentional to begin with that it was a good idea, it ment that the audience would think there is different gigs on the dvd. which is what we want to achive. we first laned to use screne shots of this filming for our ancillary tasks but when put on to photoshop the photos werte blurry and did not tye in. so we later used photos of the band posed, ( after getting permision from the band) as shown on the group blog at http://mjcproductions1.blogspot.com/ 

we decided to keep both the DVD cover and poster fairly basic, inkeeping with the indie genre of the band, yet linking them all through pictures and colours.

although the font is simillar theought it is not the same as we felt that different things and to been shown differently and that the way words such as “The Hype” were written would be different for the words “availible now” as we wanted the name of the ban dand other various things to stand out more.

we also did alot of pre-planning and production to create the cover and poster, doing sketches and brainstorms to get ideas flowing. this prosses was also usefull when it came to filming as we sketched a story board and brainstormed what we thort would be needed. it was obvious from our pre=production that all three items in our digipak would intertwin.

when creating the poster and DVD cover i tryed to keep the same theme and scheme running through out so that people can relate and recognise the bands advertisment, meaning that fans would recognise them more easily in the shops. we also decideed to use one of the bands real songs to give it more selling potentional.